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Distribution of website referral traffic worldwide in May 2026, by source

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

June 2026

Region

Worldwide

Survey time period

May 2026

Supplementary notes

Based on the analysis of 74,752 websites.

The values may not add up to 100 percent due to rounding.

Citation formats

Website referral traffic distribution worldwide 2026, by source

Published by Thuy D., Jun 5, 2026

As of May 2026, direct traffic accounted for the largest share of website referrals worldwide, with a share of percent. Additionally, search traffic represented percent of the global website traffic. The share of AI assistant referrals stood at **** percent.

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