| Characteristic | 16 to 24 years old | 25 to 34 years old | 35 to 44 years old | Over 45 years old |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
August 2023
More information
Region
China
Survey time period
July 13 to July 31, 2023
Number of respondents
8,313 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
Original question: "How often have you purchased an item after viewing an ad on social media?"
Total may not sum up to 100 percent due to rounding.
The survey was conducted among:
2,719 respondents aged 16 to 24 years old,
3,372 respondents aged 25 to 34 years old,
1,865 respondents aged 35 to 44 years old,
357 respondents aged 45 years and above.
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