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Share of invalid traffic on digital advertising in China in 2023, by device

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Release date

March 2024

Region

China

Survey time period

2023

Special properties

covering ads on digital media, social media, web

Citation formats

Invalid traffic share on digital ads in China 2023, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 14, 2024

In 2023, about **** percent of digital ads in China were found to be invalid. PC recorded the highest share of invalid ad traffic: around ** percent of ad impressions and almost a quarter of ad clicks were either fraudulent or accidental. 

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Topics

Invalid trafficTop websites worldwideOnline search market worldwideOnline search behaviors Programmatic advertising worldwide
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