The survey covered consumers who had interacted with online ads from six industries within the past three months. The six product or service categories included consumer goods, financial products, educational products, SMCGs, gaming products, and online services. 600 respondents made a purchase, achieving the ad’s conversion objective.
AI-generated ads (artificial intelligence-generated advertisements) refer to images, videos, and other ad content that are not manually created but are automatically generated using AI.
Total may not sum up to 100 percent due to the rounding by the source.
Citation formats
Perceived share of artificial intelligence-generated ads in China 2024
AI-generated ads have become more prevalent due to its promising efficiency. As shown in a 2024 survey in China, every seven in ** respondents believed that more than ** percent of the ads they had encountered were generated by artificial intelligence. A non-trivial *** percent even claimed AI-generated content could account for over half of the ads.
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CBNData. (August 6, 2024). Consumer perception of generative artificial intelligence (GenAI) use in advertising in China in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1559257/china-perceived-ai-generated-ads-prevalence/
CBNData. "Consumer perception of generative artificial intelligence (GenAI) use in advertising in China in 2024." Chart. August 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1559257/china-perceived-ai-generated-ads-prevalence/
CBNData. (2024). Consumer perception of generative artificial intelligence (GenAI) use in advertising in China in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1559257/china-perceived-ai-generated-ads-prevalence/
CBNData. "Consumer Perception of Generative Artificial Intelligence (Genai) Use in Advertising in China in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Aug 2024, /statistics/1559257/china-perceived-ai-generated-ads-prevalence/
CBNData, Consumer perception of generative artificial intelligence (GenAI) use in advertising in China in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1559257/china-perceived-ai-generated-ads-prevalence/ (last visited July 19, 2026)
Consumer perception of generative artificial intelligence (GenAI) use in advertising in China in 2024 [Graph], CBNData, August 6, 2024. [Online]. Available: /statistics/1559257/china-perceived-ai-generated-ads-prevalence/
