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Share of mobile advertising in total media ad spending in China in 2019 with a forecast until 2024

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Sources

Release date

July 2020

Region

China

Survey time period

2019

Supplementary notes

*Forecast.

The figures include display (banners, video and rich media) and search; exclude SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets. Hong Kong is not covered into the calculations.

Citation formats

Share of mobile advertising in media ad expenditure in China 2019-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 27, 2020
With a rising smartphone adoption and booming app economy, mobile advertising contributed about ** percent of the total media ad revenue in China in 2019. The share was expected to surpass ** percent by 2023.
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