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In-app conversion rate of Android's and iPhone's mobile game apps in China in 2019 and 1st quarter 2020

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Source

Release date

April 2020

Region

China

Survey time period

2019 and Q1 2020

Supplementary notes

According to the source, the in-app conversion rate is calculated by the number of users who performed an action divided by the number of users who activated the mobile games.

Citation formats

Comparison of Android and iPhone of mobile game conversion rates China 2019-Q1 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2020
According to a report released by iPhone users in China were more likely to convert in a mobile game than Android users after activating the app. As of the first quarter of 2020, the in-app conversion rate of mobile games on iPhone figured ** percent. Overall, the activation rate of mobile game apps remained at around **** percent in March 2020.
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