The e-commerce conglomerate Alibaba was expected to remain as the leading digital ad platform in China, with an estimated digital ad revenue of about ** billion U.S. dollars in 2022. It was projected that the short video giant Douyin would expand by ** percent in digital ad revenue, the highest growth rate among other large ad platforms.
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eMarketer. (June 17, 2022). Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer. "Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars)." Chart. June 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer. (2022). Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer. "Estimated Digital Ad Revenue in China in 2022, by Selected Ad Publisher (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2022, /statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
eMarketer, Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/ (last visited August 02, 2026)
Estimated digital ad revenue in China in 2022, by selected ad publisher (in billion U.S. dollars) [Graph], eMarketer, June 17, 2022. [Online]. Available: /statistics/1130321/china-forecasted-net-digital-ad-revenues-of-leading-internet-companies/
