As of 2023, Shreya Lenka was India's leading influencer, with an engagement rate of nearly ** percent. Meenakshi Dileep and Kartik Wadhwa were the only other influencers with an engagement rate of over ** percent during the same period. Beauty, personal care, and fashion were among the leading genres for influencer content in the country.
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Forbes. (March 31, 2023). Leading influencers in India as of March 2023, by engagement rate [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes. "Leading influencers in India as of March 2023, by engagement rate." Chart. March 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes. (2023). Leading influencers in India as of March 2023, by engagement rate. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes. "Leading Influencers in India as of March 2023, by Engagement Rate." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2023, /statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes, Leading influencers in India as of March 2023, by engagement rate ÌÇÐÄÆƽâ°æ, /statistics/1455852/india-leading-influencers-by-engagement-rate/ (last visited July 26, 2026)
Leading influencers in India as of March 2023, by engagement rate [Graph], Forbes, March 31, 2023. [Online]. Available: /statistics/1455852/india-leading-influencers-by-engagement-rate/
