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Brands' perceptions of influencers' political position in Brazil as of July 2022

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Source

Release date

September 2022

Region

Brazil

Survey time period

July 7 to 18, 2022

Number of respondents

136 brands and 205 influencers

Method of interview

Online survey

Citation formats

Brands reactions to influencers' political position in Brazil 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 7, 2022
In July 2022, nearly ** percent of brands surveyed in Brazil reported that an influencer's political position is considered when hiring the creator for marketing purposes. Additionally, over ** percent of the respondents declared they would cancel contracts with influencers if they would publicly state their political position.
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Topics

Political advertising in BrazilSocial media usage in BrazilAdvertising in BrazilDigital advertising in BrazilPresidential elections in Brazil 2022
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