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Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in the United States and Canada as of February 2024

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Source

Release date

February 2024

Region

Canada, United States

Survey time period

as of February 12, 2024

Number of respondents

126*

Special properties

among respondents from 64 global static OOH ad inventory owners

Supplementary notes

* Number of respondents worldwide. The source does not specify the number of respondents by region.

The source does not specify the survey type or date. The date given is the date of release.

Multiple answers were possible.

Citation formats

Static OOH ad inventory owners' top investment priorities in the U.S. & Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2024
During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly ** percent of respondents in the United States and Canada chose additional OOH inventory as one of their main business investment priorities in the following one to two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly percent to almost ** billion U.S. dollars in 2024.
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