During a global survey among static out-of-home (OOH) media owners published in February 2024, almost two-thirds (or **** percent) of respondents said they intended to digitize between one and ** percent of their inventory in the future. While less than **** percent reported plans to digitize more than half of their inventory, almost **** percent stated they would keep their static inventory intact. Another source forecast that traditional OOH ad spending worldwide will grow by nearly percent to almost ** billion U.S. dollars in 2024.
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Broadsign. (February 12, 2024). Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign. "Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024." Chart. February 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign. (2024). Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign. "Share of Static Inventory Out-of-home (Ooh) Advertising Media Owners Intended to Digitize in The Future Worldwide as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2024, /statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign, Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1454355/share-ooh-owners-digitize-worldwide/ (last visited July 20, 2026)
Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: /statistics/1454355/share-ooh-owners-digitize-worldwide/
