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In 2024, the most expensive type of billboard to advertise on was a digital city-light poster, it costs around ** euros per day to use. This was the lowest price since 2017, however the same as the previous year. In contrast, general poster space costs just **** euros to rent each day. 

Different types of advertising

Billboard advertising is perhaps one of the most classic forms of advertising. and giant billboards are now even seen as a real characteristic of big cities, such as New York. However, in particular with the advance of technology, online advertising has really taken off. In 2023, online advertising in Germany had a revenue of almost **** billion euros. In the future, this figure is only expected to grow. reaching over ** billion euros in 2026. When put into context and compared with ad revenue from newspapers which made **** billion euros in 2023, the size of the online market becomes clear. As people have increasingly increased their internet usage, the online market has grown. This can also be seen on social media where companies are paying influencers and celebrities to endorse their brands. The fashion brand NAK-D had partnerships with influencers in Germany in 2022.

Creative advertising

Advertising is all about creativity, finding a way to connect to the audience, often in a very short amount of time, and making them interested in your product. According to global rankings, Germany ranked seventh in terms of the most creative advertising market. One of the ways in which advertisers often grab the attention of the public is through the use of celebrities in their adverts. According to a survey, the former German football player Bastian Schweinsteiger was the celebrity most noticed in various adverts. He has appeared in ads for Beats Audio and the German online clothing store BRAX.