ÌÇÐÄÆƽâ°æ

In 2025, the out-of-home advertising market in the United Kingdom generated **** billion British pounds in revenue, marking the highest annual level on record. This represented an increase of around *** percent compared to 2024, when revenue stood at approximately *** billion pounds.

The industry had previously experienced a sharp decline during the COVID-19 pandemic. In 2020, out-of-home advertising revenue dropped from about *** billion in 2019 to just *** million, highlighting the significant impact the pandemic had on the country’s advertising sector. Since then, the market has steadily recovered and surpassed pre-pandemic levels. 

What is out-of-home advertising?

Out-of-home (OOH) advertising, also known as outdoor advertising, refers to any form of visual advertising found in public spaces. Common examples include ads placed on roadside billboards, in airports, or train stations, as well as digital screens in shopping centers or stadiums. In the United Kingdom, virtually all OOH advertising environments saw a significant decrease in impact following the outbreak of the pandemic in early 2020. As people were traveling and commuting much less, advertising placements on public transport experienced a particularly sharp decline in audience exposure.

Outdoor advertising is going digital

The UK’s OOH advertising market continues to undergo a visible digital transformation. Advertisers are increasingly employing digital screens and electronic billboards for their outdoor promotion, as they offer dynamic real-time messaging that can be controlled remotely. In addition, going digital provides companies with new exciting features, including brighter colors, movement, interaction, and more advertising variation in general. In 2025, the share of digital in the UK’s total OOH ad revenue already stood at ** percent reflecting positive growth in the industry overall.