Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024
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During a global survey among static out-of-home (OOH) media owners published in February 2024, around **** percent of respondents in Europe, the Middle East, and Africa (EMEA) chose digitizing static inventory, improving operational efficiency, and marketing and sales of existing inventory as their main business investment priorities in the following one to two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly percent to almost ** billion U.S. dollars in 2024.
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Broadsign. (February 12, 2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1454390/business-investment-ooh-owners-emea/
Broadsign. "Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024." Chart. February 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1454390/business-investment-ooh-owners-emea/
Broadsign. (2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1454390/business-investment-ooh-owners-emea/
Broadsign. "Leading Business Investment Priorities in The next One to Two Years among Media Owners with Static Out-of-home (Ooh) Advertising Inventory in Europe, The Middle East, and Africa (Emea) as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2024, /statistics/1454390/business-investment-ooh-owners-emea/
Broadsign, Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1454390/business-investment-ooh-owners-emea/ (last visited July 29, 2026)
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: /statistics/1454390/business-investment-ooh-owners-emea/
