During a 2023 survey, 17 percent of responding marketers from across the world stated that more than three quarters of their retail media spend went through retail media networks, such as Amazon, Instacart, or Carrefour. Another ** percent said they spent between ** percent and ** percent of their retail media budget this way.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
World Federation of Advertisers. (January 13, 2023). Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. "Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023." Chart. January 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. (2023). Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers. "Share of Retail Media Budgets Purchased through Selected Channels According to Marketers Worldwide as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2023, /statistics/1369364/retail-media-budgets-purchase-channels/
World Federation of Advertisers, Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1369364/retail-media-budgets-purchase-channels/ (last visited July 20, 2026)
Share of retail media budgets purchased through selected channels according to marketers worldwide as of January 2023 [Graph], World Federation of Advertisers, January 13, 2023. [Online]. Available: /statistics/1369364/retail-media-budgets-purchase-channels/
