The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.
Citation formats
Visibility rate of mobile advertising in Germany Q3 2021, by format
In the third quarter of 2021, mobile banners in the *** format had the highest visibility in Germany at ** percent. Half-page ads/ site bars, meanwhile, had the lowest visibility.
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Meetrics. (October 4, 2021). Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics. "Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format." Chart. October 4, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics. (2021). Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics. "Visibility Rate of Mobile Advertising in Germany in 3rd Quarter 2021, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Oct 2021, /statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/
Meetrics, Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format ÌÇÐÄÆÆ½â°æ, /statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/ (last visited July 20, 2026)
Visibility rate of mobile advertising in Germany in 3rd quarter 2021, by format [Graph], Meetrics, October 4, 2021. [Online]. Available: /statistics/1139527/mobile-advertising-visibility-rate-by-format-germany/