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Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021
Apple's ATT launch: U.S. users on allowing app tracking on iOS 14 in 2021
According to a survey of users in the United States conducted in February 2021, 61.5 percent of respondents were not intentioned to allow their mobile apps to track their activities. Due to Apple's introduction of the app tracking transparency (ATT) framework with the release of iOS 14, mobile iOS users can choose to deny permission to track their activities.
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Forbes. (March 9, 2021). Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. "Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021." Chart. March 9, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. (2021). Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes. "Mobile Users in The United States on Allowing or Denying App Tracking on Ios 14 after The Launch of The App Tracking Transparency (Att) System in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2021, /statistics/1289920/ios-14-app-tracking-intention-user-us/
Forbes, Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1289920/ios-14-app-tracking-intention-user-us/ (last visited July 15, 2026)
Mobile users in the United States on allowing or denying app tracking on iOS 14 after the launch of the App Tracking Transparency (ATT) system in 2021 [Graph], Forbes, March 9, 2021. [Online]. Available: /statistics/1289920/ios-14-app-tracking-intention-user-us/
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