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Impact of data privacy laws on digital advertising in the United States as of July 2024

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Sources

Release date

October 2024

Region

United States

Survey time period

July 2024

Number of respondents

>200

Special properties

among advertising decision-makers at brands, agencies, and publishers

Method of interview

Online survey

Citation formats

Impact of data privacy laws on digital advertising in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025

During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, more than ** respondents indicated that they had already made adjustments to their digital advertising strategy due to data privacy laws; ** percent stated that the changes were significant. 

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Artificial intelligence (AI)

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Data protection & breaches

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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