A. Guttmann
Research Lead covering media
In-app advertising worldwide - statistics & facts
In-app advertising plays a crucial role in app monetization. According to most recent market data, it brings in two-thirds of global mobile app revenues and provides a lifeline for many media and games publishers. In-app ad spending worldwide was estimated at 315 billion U.S. dollars in 2023 and is expected to enjoy a double-digit growth rate until 2027. By a wide margin, China and the United States are the largest in-app advertising markets, accounting for more than a third of the segment value each. The top three are rounded up by the United Kingdom, which only comes to less than five percent of the total.
