The basis for the Meetrics Viewability Benchmarks is the following guideline: 50%/ 1s of the IAB and the Media Rating Council (MRC). At least 50 percent of advertising space needs to have been in the visible section of the browser for one continuous second.
Figures were partly retrieved from earlier reports.
Citation formats
Visibility rate of mobile advertising in Germany Q1 2019 - Q3 2021
In the third quarter of 2021, the visibility of mobile advertising in Germany was ** percent. The timeline shows the quarterly development of the visibility rate of mobile advertising in Germany from 2019 to 2021.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Meetrics. (October 4, 2021). Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics. "Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020." Chart. October 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics. (2021). Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics. "Development of The Visibility Rate of Mobile Advertising in Germany from 1st Quarter 2019 to 3rd Quarter 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2021, /statistics/1139481/mobile-advertising-visibility-rate-germany/
Meetrics, Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020 ÌÇÐÄÆƽâ°æ, /statistics/1139481/mobile-advertising-visibility-rate-germany/ (last visited July 20, 2026)
Development of the visibility rate of mobile advertising in Germany from 1st quarter 2019 to 3rd quarter 2020 [Graph], Meetrics, October 4, 2021. [Online]. Available: /statistics/1139481/mobile-advertising-visibility-rate-germany/
