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Reasons retailers and retail media networks (RMNs) invested in retail media advertising in Europe in 2024 and 2025

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Source

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Release date

July 2025

Region

Europe

Survey time period

April and May 2024; April to June 2025

Number of respondents

>160*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies, retailers, media owners, and retail media networks. A separate number for retailers and retail media networks (RMNs) was not provided.

Citation formats

Reasons why retailers invest in retail media proposition in Europe 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2025

During a 2025 survey carried out in Europe, ** percent of responding retailers and retail media networks (RMNs) said that additional revenue was a driver for their investment in a retail media proposition. The European digital retail media market was estimated at **** billion euros in 2025.

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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