industry categorization based on the Japanese Ministry of Internal Affairs and Communications
Supplementary notes
Figures represent the word-of-mouth and reviews concerning 11,957 companies posted on the internet such as on SNS that were monitored and classified by Alarmbox as complaints or bad reviews.
Citation formats
Number of online complaints per company in Japan 2024, by industry
In the second half of 2024, businesses in non-store retail received the highest number of consumer complaints and bad reviews posted online on average in Japan. While almost complaints posted on SNS and other online channels were directed at a non-store retailer engaged in mail-order retail, a business operating in the laundry, hairdresser, beauty services or bath house markets received only **** negative evaluations on average during the first half of the year.
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Alarmbox. (February 26, 2025). Average number of online complaints and bad reviews per company in Japan in the second half of 2024, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1407542/japan-number-online-consumer-complaint-per-company-by-industry/
Alarmbox. "Average number of online complaints and bad reviews per company in Japan in the second half of 2024, by industry." Chart. February 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1407542/japan-number-online-consumer-complaint-per-company-by-industry/
Alarmbox. (2025). Average number of online complaints and bad reviews per company in Japan in the second half of 2024, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1407542/japan-number-online-consumer-complaint-per-company-by-industry/
Alarmbox. "Average Number of Online Complaints and Bad Reviews per Company in Japan in The Second Half of 2024, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2025, /statistics/1407542/japan-number-online-consumer-complaint-per-company-by-industry/
Alarmbox, Average number of online complaints and bad reviews per company in Japan in the second half of 2024, by industry ÌÇÐÄÆƽâ°æ, /statistics/1407542/japan-number-online-consumer-complaint-per-company-by-industry/ (last visited August 01, 2026)
Average number of online complaints and bad reviews per company in Japan in the second half of 2024, by industry [Graph], Alarmbox, February 26, 2025. [Online]. Available: /statistics/1407542/japan-number-online-consumer-complaint-per-company-by-industry/
