The most popular loyalty program among Japanese consumers was Rakuten Point, as revealed in a survey conducted in January 2025. VPoint, which merged with the loyalty program T-Point in 2024, received a boost in popularity, with around ** percent of respondents stating to be users of the loyalty point programs.
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Mynavi. (February 10, 2025). Leading loyalty reward point programs in Japan as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi. "Leading loyalty reward point programs in Japan as of January 2025." Chart. February 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi. (2025). Leading loyalty reward point programs in Japan as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi. "Leading Loyalty Reward Point Programs in Japan as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2025, /statistics/1166094/japan-most-popular-loyalty-point-reward-system/
Mynavi, Leading loyalty reward point programs in Japan as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1166094/japan-most-popular-loyalty-point-reward-system/ (last visited July 25, 2026)
Leading loyalty reward point programs in Japan as of January 2025 [Graph], Mynavi, February 10, 2025. [Online]. Available: /statistics/1166094/japan-most-popular-loyalty-point-reward-system/
