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Leading incentives to motivate online purchases among internet users in Japan as of Q2 2025

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Release date

November 2025

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Region

Japan

Survey time period

Q2 2025

Age group

16 years and older

Special properties

survey among internet users

Supplementary notes

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In the second quarter of 2025, free delivery was the leading factor that would encourage internet users in Japan to use online shopping services, with over ***percent of respondents. Free delivery as well as * were factors that would work as an incentive for the majority of online users to make online purchases.

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Statistics on " B2C e-commerce in Japan "

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Overview

4

Segments

5

B2C services

3

Major platform operators

4

Shopping behavior

4

Purchase decisions

4

Marketplaces

5

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Topics

B2C e-commerce in Japan

Internet usage in Japan

E-commerce in Japan

Retail trade in Japan

Online banking in Japan

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 99 users

Talk to sales for pricing

Free + Premium Statistics
Reports
Market ��ƽ��

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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