industry categorization based on the Japanese Ministry of Internal Affairs and Communications
Supplementary notes
Figures represent the word-of-mouth and reviews concerning 11,957 companies posted on the internet such as on SNS that were monitored and classified by Alarmbox as complaints or bad reviews. The ranking shows the 10 leading industries that had the highest average number of complaints per company.
Citation formats
Number of online complaints and bad reviews in Japan H2 2024, by industry
In the second half of 2024, non-store retailers received the highest number of consumer complaints and bad reviews posted online in Japan. Non-store businesses engaged in mail-order retailing received almost *** thousand negative evaluations on online platforms like social networking services. Over *** thousand bad reviews were directed at retailers specializing in furniture, cosmetics, second hand products, and other products.
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Alarmbox. (February 26, 2025). Number of consumer complaints and bad reviews published online in Japan in the second half of 2024, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1407502/japan-number-online-consumer-complaint-by-industry/
Alarmbox. "Number of consumer complaints and bad reviews published online in Japan in the second half of 2024, by industry." Chart. February 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1407502/japan-number-online-consumer-complaint-by-industry/
Alarmbox. (2025). Number of consumer complaints and bad reviews published online in Japan in the second half of 2024, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1407502/japan-number-online-consumer-complaint-by-industry/
Alarmbox. "Number of Consumer Complaints and Bad Reviews Published Online in Japan in The Second Half of 2024, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2025, /statistics/1407502/japan-number-online-consumer-complaint-by-industry/
Alarmbox, Number of consumer complaints and bad reviews published online in Japan in the second half of 2024, by industry ÌÇÐÄÆƽâ°æ, /statistics/1407502/japan-number-online-consumer-complaint-by-industry/ (last visited July 30, 2026)
Number of consumer complaints and bad reviews published online in Japan in the second half of 2024, by industry [Graph], Alarmbox, February 26, 2025. [Online]. Available: /statistics/1407502/japan-number-online-consumer-complaint-by-industry/
