respondents who have encountered troubles during online shopping in the past year and made use of customer support services
Method of interview
Online survey
Supplementary notes
Scores are based on the respondents' evaluation on a 1,000-point scale in four different categories regarding their satisfaction with the customer support services. Each category had a different impact on the overall satisfaction score and included "ease of use" (28%), "adequacy of information provided and responses to requests" (25%), "politeness of explanation and responses" (24%), and "time needed to solve problems and respond" (22%).
Citation formats
Customer support satisfaction score of major online retailers in Japan 2024
The customer support services of Yodobashi's online platform showed the highest customer satisfaction among general e-commerce websites in Japan, as revealed in a survey conducted in August 2024. The support services of the Japanese electronic mass retailer received *** points on a 1,000-point scale, while Amazon was the leading online marketplace.
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J.D. Power. (October 31, 2024). Leading online retailers based on satisfaction score of customer support services in Japan as of August 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1382775/japan-customer-support-satisfaction-score-online-retailer/
J.D. Power. "Leading online retailers based on satisfaction score of customer support services in Japan as of August 2024." Chart. October 31, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1382775/japan-customer-support-satisfaction-score-online-retailer/
J.D. Power. (2024). Leading online retailers based on satisfaction score of customer support services in Japan as of August 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1382775/japan-customer-support-satisfaction-score-online-retailer/
J.D. Power. "Leading Online Retailers Based on Satisfaction Score of Customer Support Services in Japan as of August 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Oct 2024, /statistics/1382775/japan-customer-support-satisfaction-score-online-retailer/
J.D. Power, Leading online retailers based on satisfaction score of customer support services in Japan as of August 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1382775/japan-customer-support-satisfaction-score-online-retailer/ (last visited July 26, 2026)
Leading online retailers based on satisfaction score of customer support services in Japan as of August 2024 [Graph], J.D. Power, October 31, 2024. [Online]. Available: /statistics/1382775/japan-customer-support-satisfaction-score-online-retailer/