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Reasons for clicking on advertisements on social media platforms in Japan as of July 2023

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Source

In cooperation with
Release date

August 2023

Region

Japan

Survey time period

July 13 to 31, 2023

Number of respondents

500 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"

Citation formats

Motivations for clicking on social media ads Japan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 23, 2023
According to a survey conducted by in July 2023, ** percent of the respondents in Japan clicked on advertisements on social media platforms out of curiosity even if they had no intention to purchase the product or service. About a third of the respondents stated that they clicked on social media ads if the content was relevant to them.
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