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Types of social media advertisements perceived as most impactful in South Korea as of June 2025, by gender

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Source

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Release date

July 2025

Region

South Korea

Survey time period

June 12 to 30, 2025

Number of respondents

1,737 respondents

Age group

16 years and older

Special properties

among people who clicked on social media ads

Method of interview

Online survey

Supplementary notes

Original question: "What kind of social media ads do you find most impactful? (choose all that apply)"

The survey was conducted among 669 female and 1,068 male respondents.

Citation formats

Most impactful social media ad types South Korea 2025, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2025

According to a survey conducted by in South Korea in 2025, around  percent of female and percent of male respondents stated that they considered customer reviews to be the most impactful type of advertisement on social media. Ads by already trusted brands were perceived as the most impactful among male respondents, at about **** percent.

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Topics

Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
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