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Frequency of purchasing items after viewing advertisements on social media platforms in Japan as of July 2023

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Source

In cooperation with
Release date

August 2023

Region

Japan

Survey time period

July 13 to 31, 2023

Number of respondents

500 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question: "How often have you purchased an item after viewing an ad on social media?"

Citation formats

Purchase frequency after viewing social media ads Japan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 23, 2023
According to a survey conducted by in July 2023, two percent of the respondents in Japan often purchased an item after viewing an advertisement on social media. Often in this case referred to more than *** purchases within the past 12 months. Almost half of the respondents stated that they never purchased an item after such an occasion.
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