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Leading priorities for business-to-business (B2B) marketers for improving customer experience (CX) in the United States as of April 2023

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Sources

Release date

June 2023

Region

United States

Survey time period

2022 and April 2023

Number of respondents

348 respondents

Special properties

marketiers from U.S. businesses with at least 50 employees

Supplementary notes

The source does not provide information on the type of 2023 survey used or any details on the 2022 survey.

Citation formats

Priorities for B2B marketers for improving CX in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 16, 2023

According to a survey as of April 2023, ** percent of American B2B marketers prioritized expanding retention strategies to current customers in order to improve their companies' customer's experience. For comparison, the same value stood at ** percent the year before, in 2022. Another ** percent of American B2B marketers pointed towards both investing in new creative content and aligning teams and tactics to create a seamless brand experience as priorities that would help improve the overall CX.

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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