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Main channels B2B product buyers used to search for items in the United States in 2021

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Sources

Release date

November 2021

Region

United States

Survey time period

April 26 to May 14, 2021

Number of respondents

202*

Age group

20 years and older

Special properties

among those part of the final product-buying decision-making process for their company

Supplementary notes

* Purchase managers, procurement managers, purchasing clerks, agents, purchaser and C-level executives.
The question was phrased by the source as follows: "Through which channels, if any, do you search for B2B items?"

Citation formats

Main channels B2B buyers used to search for item in the U.S. 2021

Published by
Yihan Ma,
Nov 25, 2021
In the United States, *** in *** B2B buyers would search for items on Amazon Business before the actual purchase, a survey from 2021 revealed. While another ** percent stated they went to the vendor's store or warehouse, ** percent of B2B professionals preferred browsing online marketplaces. Lastly, contact with sales representatives preceded the purchase transaction in ** percent of cases.
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Topics

Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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