marketing decision makers in manufacturing businesses*
Supplementary notes
* Over 71% of surveyed professionals work in businesses that generate over half a billion dollars in annual revenue.
To the question: 'What is the biggest driver for maximizing conversion rates online?'
The source does not specify the date of data collection. The date of survey given is the year of publication.
Citation formats
Online conversion drivers among manufacturers in selected countries 2021
A 2021 survey carried out in the United Kingdom (UK), Germany, and the United States investigated the main conversion drivers among manufacturers selling their products and services online. Survey results indicated that the bigger the company is, the more important is to build customer confidence among vendors (** percent).
In turn, ** percent of smaller online manufacturers with an annual revenue between ** and *** million U.S. dollars had to focus more on product characteristics. Only one-fourth of big organizations with over *** billion U.S. dollars annual revenue stated this was a key conversion driver for their customers' purchases.
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Inriver. (June 21, 2021). Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver. "Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range." Chart. June 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver. (2021). Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver. "Main Online Conversion Drivers among Manufacturers in The Uk, Germany, and The United States in 2021, by Revenue Range." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2021, /statistics/1304452/online-conversion-drivers-among-manufacturers/
Inriver, Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range ÌÇÐÄÆƽâ°æ, /statistics/1304452/online-conversion-drivers-among-manufacturers/ (last visited July 20, 2026)
Main online conversion drivers among manufacturers in the UK, Germany, and the United States in 2021, by revenue range [Graph], Inriver, June 21, 2021. [Online]. Available: /statistics/1304452/online-conversion-drivers-among-manufacturers/
