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Leading metrics business-to-business (B2B) marketers used to track content performance worldwide as of July 2023

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Sources

Release date

October 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

1,080 respondents

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Leading metrics B2B marketers used to track content performance worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 18, 2023

During a 2023 global survey among business-to-business (B2B) marketers, ** percent reported using conversions to measure the performance of their content marketing efforts. Email engagement and website traffic tied in second place, each mentioned by ** percent of respondents as key performance indicators (KPIs) in B2B content marketing. According to the same study, brand awareness and lead generation were the leading goals achieved through content marketing among B2B marketers worldwide.

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B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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