Between March 2022 and March 2023, Chanel was the most trending luxury brand among influencers on the Chinese social commerce platform Xiaohongshu. During the measured period, there were approximately ** posts by KOLs (aka key opinion leaders) mentioning the fashion icon. Hermes and Dior were other most discussed high-end labels on Chinese social media platforms Weibo and Douyin.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sina.com.cn. (June 26, 2023). Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn. "Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn. (2023). Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn. "Number of Posts by Key Opinion Leaders (Kols) Related to Luxury Brands on Major Social Media Platforms in China as of March 2023, by Brand (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
Sina.com.cn, Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/ (last visited July 31, 2026)
Number of posts by key opinion leaders (KOLs) related to luxury brands on major social media platforms in China as of March 2023, by brand (in 1,000s) [Graph], Sina.com.cn, June 26, 2023. [Online]. Available: /statistics/1398324/china-social-media-posts-by-influencers-related-to-luxury-brands/
