The source did not specify figures for the total number of respondents in Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Citation formats
Influencer marketing by fashion and beauty brands Thailand 2022, by platform
According to a survey on influencer marketing conducted in Thailand as of October 2022, fashion and beauty brands ran their influencer marketing campaigns mostly on Instagram at around **** percent. This was followed closely by Facebook with about **** percent of the total campaign share.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
AnyMind Group. (October 26, 2022). Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaigns by Fashion and Beauty Industry in Thailand as of October 2022, by Social Media Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/
AnyMind Group, Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform ÌÇÐÄÆƽâ°æ, /statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/ (last visited August 05, 2026)
Share of influencer marketing campaigns by fashion and beauty industry in Thailand as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: /statistics/1382817/thailand-influencer-marketing-campaigns-by-fashion-and-beauty-brands-by-platform/
