based on random sampling of Thai influencers with 1,000 to 1,000,000 followers across all influencer verticals
Method of interview
Online survey
Supplementary notes
The source did not provide figures for the total number of respondents for Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Citation formats
Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
According to a survey on influencer marketing conducted in Thailand, around **** percent of brands in the food and drink industry chose to run their influencer marketing campaigns on TikTok. Fashion and beauty brands followed, with around **** percent.
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AnyMind Group. (October 26, 2022). Share of leading influencer marketing campaigns on TikTok in Thailand as of October 2022, by brand industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1379337/thailand-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group. "Share of leading influencer marketing campaigns on TikTok in Thailand as of October 2022, by brand industry." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1379337/thailand-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group. (2022). Share of leading influencer marketing campaigns on TikTok in Thailand as of October 2022, by brand industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1379337/thailand-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group. "Share of Leading Influencer Marketing Campaigns on Tiktok in Thailand as of October 2022, by Brand Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1379337/thailand-influencer-marketing-campaigns-on-tiktok-by-brand-type/
AnyMind Group, Share of leading influencer marketing campaigns on TikTok in Thailand as of October 2022, by brand industry ÌÇÐÄÆƽâ°æ, /statistics/1379337/thailand-influencer-marketing-campaigns-on-tiktok-by-brand-type/ (last visited August 04, 2026)
Share of leading influencer marketing campaigns on TikTok in Thailand as of October 2022, by brand industry [Graph], AnyMind Group, October 26, 2022. [Online]. Available: /statistics/1379337/thailand-influencer-marketing-campaigns-on-tiktok-by-brand-type/
