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Categories of influencers in the Philippines as of October 2022, by total follower volume

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Source

Release date

October 2022

Region

Philippines

Survey time period

October 2022

Method of interview

Online survey

Supplementary notes

Categories are defined as:
Nano-influencers: 1k to 10k followers
Micro-influencer: 10k to 100k followers
Macro-influencer: 100k to 1M followers
Top stars; 1M and more followers

The source did not provide figures for the total number of respondents for the Philippines.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.

Citation formats

Influencer category Philippines 2022, by total follower volume

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 20, 2023
According to a survey on influencer marketing conducted in the Philippines, about ** percent of influencers were categorized as micro-influencers or those with a follower volume between ** thousand and 100 thousand. Meanwhile, percent of influencers were considered top stars, having over a million followers. The same survey revealed that Instagram was the most commonly used platform for influencers in the Philippines.
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