When it comes to influencer marketing for luxury brands, Xiaohongshu (rednote) is one of the essential online platforms in China. Among the four most popular social networking sites in 2024, the Chinese Instagram-like platform accounted for nearly ** percent of collaborations between personal luxury brands and key opinion leaders (KOLs) in China. Nonetheless, more high-end advertisers are shifting their focus to the short video giant Douyin — a **** percent increase compared to the previous year, whereas Xiaohongshu saw a noticeable ** percent decline.
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Miaozhen Systems, & Mininglamp Technology. (March 6, 2025). Distribution of key opinion leaders (KOLs) collaborating with personal luxury brands in China in 2024, by major social media platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1618091/china-market-share-of-social-media-platforms-in-influencers-for-luxury-marketing/
Miaozhen Systems, und Mininglamp Technology. "Distribution of key opinion leaders (KOLs) collaborating with personal luxury brands in China in 2024, by major social media platform." Chart. March 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1618091/china-market-share-of-social-media-platforms-in-influencers-for-luxury-marketing/
Miaozhen Systems, Mininglamp Technology. (2025). Distribution of key opinion leaders (KOLs) collaborating with personal luxury brands in China in 2024, by major social media platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1618091/china-market-share-of-social-media-platforms-in-influencers-for-luxury-marketing/
Miaozhen Systems, and Mininglamp Technology. "Distribution of Key Opinion Leaders (Kols) Collaborating with Personal Luxury Brands in China in 2024, by Major Social Media Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2025, /statistics/1618091/china-market-share-of-social-media-platforms-in-influencers-for-luxury-marketing/
Miaozhen Systems & Mininglamp Technology, Distribution of key opinion leaders (KOLs) collaborating with personal luxury brands in China in 2024, by major social media platform ÌÇÐÄÆƽâ°æ, /statistics/1618091/china-market-share-of-social-media-platforms-in-influencers-for-luxury-marketing/ (last visited August 05, 2026)
Distribution of key opinion leaders (KOLs) collaborating with personal luxury brands in China in 2024, by major social media platform [Graph], Miaozhen Systems, & Mininglamp Technology, March 6, 2025. [Online]. Available: /statistics/1618091/china-market-share-of-social-media-platforms-in-influencers-for-luxury-marketing/
