The source did not specify figures for the total number of respondents in Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Citation formats
Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
According to a survey on influencer marketing conducted in Thailand as of October 2022, food and drink brands ran their influencer marketing campaigns mostly on Facebook with a share of around **** percent. This was followed by Instagram with about **** percent of the total campaign share.
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AnyMind Group. (October 26, 2022). Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group. "Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group. (2022). Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group. "Share of Influencer Marketing Campaigns by Food and Beverage Industry in Thailand as of October 2022, by Social Media Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
AnyMind Group, Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform ÌÇÐÄÆƽâ°æ, /statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/ (last visited August 02, 2026)
Share of influencer marketing campaigns by food and beverage industry in Thailand as of October 2022, by social media platform [Graph], AnyMind Group, October 26, 2022. [Online]. Available: /statistics/1382811/thailand-influencer-marketing-campaigns-by-food-and-drink-brands-by-platform/
