The source did not specify figures for the total number of respondents in Thailand.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
Citation formats
Major brands taking advantage of influencer marketing Thailand 2022, by type
According to a survey on influencer marketing conducted in Thailand as of October 2022, brands in the food and drink industry led in leveraging influencer marketing for their business, with a share of around ** percent. In contrast, only *** percent of pet brands used influencer marketing to boost their presence.
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AnyMind Group. (October 26, 2022). Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group. "Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group. (2022). Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group. "Leading Brands for Leveraging Influencer Marketing in Thailand as of October 2022, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/
AnyMind Group, Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type ÌÇÐÄÆƽâ°æ, /statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/ (last visited July 28, 2026)
Leading brands for leveraging influencer marketing in Thailand as of October 2022, by type [Graph], AnyMind Group, October 26, 2022. [Online]. Available: /statistics/1382784/thailand-share-of-brands-using-influencer-marketing-by-type/
