Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023
(in million U.S. dollars)
Characteristic
Net placement value in million U.S. dollars
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The source uses a special rating model that combines both viewership and product placement gross valuation data. Afterwards, the gross data is discounted to net value, based on exposure quality.
Numbers have been rounded.
Citation formats
Apparel brand placement value in Cobra Kai season five in the U.S. and the UK 2023
In 2022, a study looked into the product placement value of sneaker and apparel brands included in the fifth season of Netflix's original "Cobra Kai." Nike was the brand that scored the highest product placement value – **** million U.S. dollars. Sportswear brand Champion followed with *** million dollars in product placement value, while third came skateboarding brand Primitive with **** million dollars.
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YouGov. (February 17, 2023). Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. "Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars)." Chart. February 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. (2023). Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov. "Product Placement Value of Sneaker and Apparel Brands Included in Cobra Kai Season Five in The United States and The United Kingdom as of February 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2023, /statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
YouGov, Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/ (last visited July 24, 2026)
Product placement value of sneaker and apparel brands included in Cobra Kai season five in the United States and the United Kingdom as of February 2023 (in million U.S. dollars) [Graph], YouGov, February 17, 2023. [Online]. Available: /statistics/1376106/apparel-product-placement-value-cobra-kai-us-uk/
