According to a survey on preferences in advertising in New Zealand in 2024, ** percent of the respondents would make their decision on engaging with a brand email based on who it is from. Only six percent indicated that they would decide based on the first line of the email copy.Â
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Intuit. (August 10, 2024). Drivers to engage with a brand email in New Zealand in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1535747/new-zealand-engagement-drivers-with-a-brand-email/
Intuit. "Drivers to engage with a brand email in New Zealand in 2024." Chart. August 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1535747/new-zealand-engagement-drivers-with-a-brand-email/
Intuit. (2024). Drivers to engage with a brand email in New Zealand in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1535747/new-zealand-engagement-drivers-with-a-brand-email/
Intuit. "Drivers to Engage with a Brand Email in New Zealand in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Aug 2024, /statistics/1535747/new-zealand-engagement-drivers-with-a-brand-email/
Intuit, Drivers to engage with a brand email in New Zealand in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1535747/new-zealand-engagement-drivers-with-a-brand-email/ (last visited August 02, 2026)
Drivers to engage with a brand email in New Zealand in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: /statistics/1535747/new-zealand-engagement-drivers-with-a-brand-email/
