During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known video-on-demand brands in the UK 2023
When it comes to the most popular video-on-demand brands in the UK, Netflix tops the list. The American streaming service is recognized by 96 % of internet respondents in United Kingdom, 2 % more than the second placed Amazon Prime Video (94 %). Disney+ (93 %), that was launched in the UK in 2020, has made significant inroads as it is currently the third most popular video-on-demand service in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
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ÌÇÐÄÆƽâ°æ. (September 12, 2023). Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023." Chart. September 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2023). Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Leading Video-on-demand Brands Ranked by Brand Awareness in The United Kingdom in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2023, /statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
ÌÇÐÄÆƽâ°æ, Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/ (last visited July 31, 2026)
Leading video-on-demand brands ranked by brand awareness in the United Kingdom in 2023 [Graph], ÌÇÐÄÆƽâ°æ, September 12, 2023. [Online]. Available: /statistics/1341106/most-well-known-video-on-demand-brands-in-the-uk/
