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Ways in which brands try to reach consumers that respondents come across most frequently in Poland in 2020

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Source

Release date

February 2020

Region

Poland

Survey time period

2020

Number of respondents

600 respondents

Age group

18-64 years

Method of interview

Computer-assisted web interviews (CAWI)

Citation formats

Most common techniques to reach customers by brands in Poland 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 18, 2020
Traditional advertising was the most common way of reaching customers in Poland, as stated by more than half of the respondents in 2020. The second was product placement, with ** percent of respondents. About a quarter of respondents often came across content sponsored by or produced in collaboration with brands, such as television programs, YouTube content, or articles.
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