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Reach of Video-on-Demand (VoD) services in Europe in January and June 2020, by VoD type

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Source

Release date

September 2020

Region

Europe

Survey time period

January and June 2020*

Special properties

User behavior from over 31 million Smart TVs

Supplementary notes

* Survey period 2020: January 6-12 and June 22-28

Samsung Ads Smart TV user data is not projected to a national population, but represents behavior from over 31 million Smart TVs in Europe

Citation formats

Video-on-Demand (VoD) reach in Europe in January and June 2020, by VoD type

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2020
According to a survey run in the first half of 2020 in Europe, AVoD (Advertising-based video on demand) showed the highest growth in terms of viewership reach between January and June. Starting the year with a ** percent streamer viewership this had more than doubled by June, a significantly larger increase compared to other VoD formats. Broadcaster and subscription VoD formats had also demonstrated growth while transactional video on demand (TVoD) viewership remained unchanged.
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