This chart depicts the share of users watching ads during video streaming in Italy in 2018, by type of ads. According to survey results, the video advertisement shown before, during or after the streamed video content has reached the largest part of users (38 percent), while 34.5 percent of users stated to have seen the 'sponsored by' messages at the top or bottom of the window where the video was played.
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ÌÇÐÄÆÆ½â°æ. (January 16, 2019). Share of users watching ads during video streaming in Italy in 2018, by type of ads [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/957295/most-seen-ads-during-video-streaming-in-italy/
ÌÇÐÄÆÆ½â°æ. "Share of users watching ads during video streaming in Italy in 2018, by type of ads." Chart. January 16, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/957295/most-seen-ads-during-video-streaming-in-italy/
ÌÇÐÄÆÆ½â°æ. (2019). Share of users watching ads during video streaming in Italy in 2018, by type of ads. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/957295/most-seen-ads-during-video-streaming-in-italy/
ÌÇÐÄÆÆ½â°æ. "Share of Users Watching Ads during Video Streaming in Italy in 2018, by Type of Ads." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Jan 2019, /statistics/957295/most-seen-ads-during-video-streaming-in-italy/
ÌÇÐÄÆÆ½â°æ, Share of users watching ads during video streaming in Italy in 2018, by type of ads ÌÇÐÄÆÆ½â°æ, /statistics/957295/most-seen-ads-during-video-streaming-in-italy/ (last visited July 21, 2026)
Share of users watching ads during video streaming in Italy in 2018, by type of ads [Graph], ÌÇÐÄÆÆ½â°æ, January 16, 2019. [Online]. Available: /statistics/957295/most-seen-ads-during-video-streaming-in-italy/