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Preferences for ad-supported streaming services before and after the coronavirus pandemic among consumers in the United States in 2020

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Source

Release date

June 2020

Region

United States

Survey time period

December 2019 to January 2020 and May 2020

Number of respondents

January 2020: 2,103; May 2020: 1,101

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Ad-only: no monthly subscription fee, 12 minutes of ads per hour
**Some ads: US$6 a month subscription fee, 6 minutes of ads per hour
***No ads: US$12 a month subscription fee

Citation formats

Impact of COVID-19 on subscribing to ad-supported streaming services U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 21, 2020
A comparison of two surveys before and during the coronavirus outbreak found that Americans prefer cheaper, ad-supported video services over paid subscriptions, with ** percent of respondents in the December 2019 to January 2020 survey expressing this preference. By May 2020, the share of respondents who felt this way increased by percent, whilst the percentage of viewers that favored a larger subscription fee for an ad-free streaming service decreased from ** to ** percent.
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