After plummeting by ** percent in 2020 – the first year of the COVID-19 pandemic – the global spending on product placement in films grew by approximately **** percent in 2023. The double-digit increase rate followed a ***-percent growth in 2021. According to the same source, worldwide investments in movie-integrated product placements amounted to *** billion U.S. dollars in 2023.
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PQ Media. (July 25, 2024). Change in product placement spending in films worldwide in 2020, 2021, and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media. "Change in product placement spending in films worldwide in 2020, 2021, and 2023." Chart. July 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media. (2024). Change in product placement spending in films worldwide in 2020, 2021, and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media. "Change in Product Placement Spending in Films Worldwide in 2020, 2021, and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jul 2024, /statistics/1376410/growth-product-placement-spending-film-worldwide/
PQ Media, Change in product placement spending in films worldwide in 2020, 2021, and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1376410/growth-product-placement-spending-film-worldwide/ (last visited July 21, 2026)
Change in product placement spending in films worldwide in 2020, 2021, and 2023 [Graph], PQ Media, July 25, 2024. [Online]. Available: /statistics/1376410/growth-product-placement-spending-film-worldwide/
