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Most popular video-on-demand (VOD) content in Southeast Asia in 2021, by market of content origin

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Sources

Release date

November 2021

Region

Asia, APAC

Survey time period

November 2021

Number of respondents

601 respondents

Age group

16 years and older

Special properties

among Southeast Asian using at least one OTT platform; respondents selected their top two preferences

Citation formats

Preferred VOD content SEA 2021, by market of origin

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2025
According to a survey conducted in November 2021, ** percent of Southeast Asian over-the-top (OTT) users chose Korean movies and TV shows among their top two content preferences when using streaming services. In contrast, local Southeast Asian video content was selected by ** percent of the respondents.
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