According to a survey conducted by in South Korea in 2025 on social commerce, around ** percent of respondents who have not purchased something via social media before stated it was because they preferred to purchase items from the official website or physical store. Another roughly ** percent disliked the constant advertising of the products on their social media accounts.Â
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Rakuten Insight. (March 27, 2025). Reasons to not purchase something via social media in South Korea as of February 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to not purchase something via social media in South Korea as of February 2025." Chart. March 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. (2025). Reasons to not purchase something via social media in South Korea as of February 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight. "Reasons to Not Purchase Something via Social Media in South Korea as of February 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Mar 2025, /statistics/1373349/south-korea-social-commerce-non-purchase-reasons/
Rakuten Insight, Reasons to not purchase something via social media in South Korea as of February 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1373349/south-korea-social-commerce-non-purchase-reasons/ (last visited July 29, 2026)
Reasons to not purchase something via social media in South Korea as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: /statistics/1373349/south-korea-social-commerce-non-purchase-reasons/